One of the concrete cases of the strategic application of game theory or Nash equilibrium is the creation of standards. When we create a standard, what we seek is to be the first to do so, in order to reach the largest possible market share, and thus strengthen our brand image while placing ourselves in a privileged position that, with a correct strategy, would have to stay in the future, because we have the advantage of having initially started in first position.
When we launch a new product or service, it is very possible that the competition also decides to do so and this will affect our strategy.
Mathematics is present in many more situations than we usually think, not only in the economic or strategic, but also in our day to day. And it is an advantage for us to know that link in order to apply it maximizing our benefits with it. The theory of games is just one more example of how mathematics and economic science help us in our routine decisions.
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